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SOFTENING COLLECTION
SOFTENING COLLECTION
NEW
VELVET FINISH
SOFTENING BLOW DRY FOAM
Ultra Rich
Softening Shampoo
Ultra Lightweight
Softening Conditioner
Velvet Finish
Softening Mask
Subtle Shine
Softening Oil
Your Softening Lineup
NEW
VELVET FINISH
SOFTENING BLOW DRY FOAM
Ultra Rich
Softening Shampoo
Ultra Lightweight
Softening Conditioner
Velvet Finish
Softening Mask
Subtle Shine
Softening Oil
RESULTS YOU CAN SEE (AND FEEL)
RESULTS YOU CAN SEE (AND FEEL)
BEFORE
AFTER
BEFORE
AFTER
TRENDING ON TIKTOK
TRENDING ON TIKTOK
FAQ
ABOUT THE COLLECTION
What is Zip-Up Technology™?
Are your products cruelty-free?
FAQ
ABOUT THE COLLECTION
What is Zip-Up Technology™?
Are your products cruelty-free?
EXPLORE
Signature
Restore
Softening
Tone
Scalp
Dry Styling + Finishing
Fragrance Free
Wet Styling
Curl
Hair Perfume
EXPLORE
Signature
Dry Styling + Finishing
Restore
Softening
Tone
Scalp
Fragrance Free
Wet Styling
Curl
Hair Perfume